Not every client is a good fit — and that’s okay. As your business grows, you’ll encounter jobs that are too far away, not profitable, or simply make you uncomfortable. The key is learning how to say no without burning bridges or feeling guilty.

The best time to turn down a job is before it begins. If a lead seems unsure, overly demanding, or outside your specialty, it’s better to pass early than to suffer through an awkward experience.

You can say something like:

“Thank you so much for reaching out. At the moment, I’m focusing on recurring residential clients in [area], so I may not be the best fit — but I wish you the best finding the right cleaner.”

It’s polite, professional, and sets clear boundaries. With STRIDE, you can also keep a note of red flags or special requests on a lead, so you don’t forget who’s who during busy weeks.

Saying no can actually help protect your time and energy so you can say yes to the right clients — the ones who pay fairly, respect your work, and keep coming back.

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